A deposit fixes the incentive problem, but it doesn't fix a confirmation message clients can't find or a reminder sent too close to your cancellation deadline to actually act on. For the operational side — how to word a booking confirmation, when exactly to time a reminder against your notice period, and how to actually measure your no-show rate before and after you change anything — OpsMavix's guide to reducing salon no-shows covers it well, with message templates you can adapt directly.